Element is an active, open-minded, lifestyle brand with skateboarding at its roots. In 1992 the Element seed was planted. Our goal was simple, to be the best we could be, in the most honest and ethical way possible. Today, we continue to create the art, direction, and message on a constant path to bring progress to skateboarding. We are more than a business; we are a family, all on the same journey for the growth with-in ourselves, Element, and all that surrounds us.